WHAT WE DO

The Product Collective is a hands on advisory and design service that creates and distills the visual values of a brand and translates them into accessory product.

We collaborate with your in-house team to develop product and brand strategies with a focus on connecting to the modern consumer.  Our scope varies from designing entire collections, to setting and executing specific strategies like Innovation and Personalization.

We create and distill the visual values of a brand and translate them into product.

SERVICES

BRAND POSITIONING AND DISCOVERY
  • Consumer and market research
  • Identifying the “blind spots” and white space
BRAND DEFINITION AND ACTUALIZATION
  • Heritage analysis
  • Core brand and product tenets
  • Visual values of the brand, translated into actual product
TEAM DEVELOPMENT AND DESIGN PROCESS
  • Process, team structure, roles and responsibilities
  • Team training and development
  • Assortment planning
MULTI-DISCIPLINARY TEAM
  • Strategic partnerships
  • Manufacturing infrastructure
  • Licensing expertise
DESIGN AND DEVELOPMENT
  • Product Design: Jewelry, Watches, Eyewear, Handbags
  • Brand language development including graphic design and web design

MARIA THEN

FOUNDER, CREATIVE DIRECTOR

A renowned jewelry and accessory expert, Maria has a 20-year, proven track record launching brands for design houses in Europe and the US.  Combining creative vision with a strong business acumen, she is known for creating product that reflects the purpose of a brand.