Selected work
Product leadership by Maria Then, founder of The Product Collective.
Case study 01
A legacy brand, elevated and repositioned for growth.
Michael Hill modernized and elevated the brand across product, marketing, and the in-store experience. Maria led the product transformation, with proprietary product at its center. It included a high-end limited-edition collection launched with brand ambassador Miranda Kerr.
+35%
Portfolio revenue growth
A$703M
Portfolio revenue, up from A$522M
Case study 02
Customization as the foundation of a new wedding jewelry brand.
Designed a core signature collection, to be customized by each client. The custom ring builder connects design, development, and technology as one platform.
Case study 03
Jewelry as a new category within a global fashion house’s lifestyle portfolio.
The Michael Kors aesthetic translated into jewelry, with design codes that tie every collection back to the house. Runway jewelry and commercial collections connected into a complete jewelry assortment.
$150M
Revenue within three years of launch
Case study 04
Built an in-house, customer-centric product function for a legacy mid-market brand.
Moved product strategy, design, and development in-house. Developed a cross-departmental go-to-market process, from product strategy to storytelling at point of sale. The assortment shifted from being commodity-led to one built around storytelling and how the customer actually shops. Reorganized the wedding assortment around the customer’s style preferences rather than by carat weight or price point.
$1B+
Brand revenue
+20–50%
Newness sales
+5%
Combined same-store sales across Signet’s core banners
Case study 05
The Armani design language, translated into jewelry.
Designed collections in collaboration with Giorgio Armani, ranging from runway to commercial lines with worldwide distribution. The assortment expanded from sterling silver into base metals, including stainless steel.